The Sydney Morning Herald has covered Ceres Tag. Read the full article here.

It’s been called the ‘Fitbit’ for cows – a digital ear tag that tracks the health of cattle amid hopes it will revolutionise Australia’s $17 billion livestock industry.

The long-life digital tag uses GPS to track individual cattle and send the animal’s health, temperature, pulse rate and feeding data directly to a smartphone or computer.

The ear tag is expected to hit the market in 2020 after a successful trial with a grazier in Townsville and James Cook University, Ceres Tag and CSIRO.

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